Mar 4th Bulletin (Mar 05, 2015)

Speakers

Apr 10, 2015
Rotary On Stage (off site at the Alex)
Program centered around The Alex and Glendale Arts

Apr 24, 2015
Maria Gandera
Craft Talk

View entire list

Upcoming Events

GSR Board meeting

Glendale Arts Community Room

Apr 14, 2015
7:00 AM – 8:00 AM

GSR Board meeting

Glendale Arts Community Room

May 12, 2015

Special luncheon with Father Gregory Boyle

Glendale Adventist Medical Center - Main Auditorium

May 28, 2015
12:00 PM – 1:30 PM

GSR Board meeting

Glendale Arts Community Room

Jun 09, 2015
7:00 AM – 8:00 AM

Club Information

President David Smith "Yes We Can"!

Glendale Sunrise Rotary,
the Club that Says Yes We Can

We meet Fridays at 7:00 AM

Oakmont Country Club

3100 Country Club Drive
Glendale, CA 91208
United States

District Site

Venue Map

Stories

Editors Note

Posted by Ian O'Dwyer on Feb 11, 2015

Thanks to everyone for their concern and well wishes about Kate.  She was in and out of the hospital over the course of a week with an antibiotic resistant infection in her hand.  They finally got it under control and Kate is recovering quickly and has been back to work for a couple of days.

In this weeks bulletin:

Find out how to stay focused with Stephen Ropfogel.

Learn about a Nursing school in Uganda supported by RI

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A myth about fearful dogs.
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Thanks to Keith Sorem for the meeting notes and Stephen Ropfogel for the article.

Change your lifestyle - Chuck Reinhart

HOW TO CHANGE YOUR LIFE STYLE AND REPROGRAM YOUR BAD HABITS

SET GOALS THAT WILL IMPROVE YOURSELF TAKE A NOTE BOOK AND WRITE DOWN ALL THE GOALS THAT YOU WANT TO ACHIEVE, BY THE TIME YOU REACH 100 YRS. OF AGE. (IF YOU HAVE NO GOALS, THEN YOU ARE DONE LIVING.)

FOR THE NEXT 2 DAYS, LOOK AT THE LIST AND MAYBE ADD OR SUBTRACT AS YOU THINK ABOUT GOALS. NEXT WEEK CHECK YOUR GOALS AGAIN AND MAKE A PLAN TO ACHIEVE THEM.

Then, relax and enjoy the present! Tomorrow is only in your brain.

FOR THE REST OF YOUR LIFE, YOU MUST REVIEW YOUR GOALS AT LEAST ONCE A MONTH. IF YOU DO THIS, YOU WILL BE AMAZED HOW QUICKLY THE GOALS WILL BE REACHED.

ON A "POSTIT", WRITE THE MOST URGENT GOAL AND STICK IT ON THE TOP OF YOUR MIRROR. (THIS REINFORCING ACT MAKES IT HAPPEN SOONER). REMEMBER, GOALS ARE NOT WANTS OR NEEDS, BUT IMPROVEMENTS OF YOUR MIND. THIS EXERCISE (EVERY TIME YOU LOOK AT YOUR LIST) WILL REPROGRAM YOUR MIND WHILE WORKING 24/7 TO ACHIEVE YOUR GOALS. And, your mind's GPS will automatically make the right decisions.

GOALS MUST BE LEGAL, ETHICAL, AND MORAL TO BE ACHIEVABLE.

ALWAYS EXPECT THE BEST. Do not even think that you won't achieve your goals.

ALWAYS TURN OFF YOUR CELL PHONE WHILE YOU ARE EATING AND RELAX AND ENJOY THE MOMENT. Always sit and be calm or meditate at least15 min. each day. NEVER GO ON A DIET. JUST CHANGE YOUR LIFE STYLE AND YOU WILL REACH YOUR GOAL. FOCUS ON THE GOAL AND NOT ON THE DETAILS. STAY HEALTHY. EAT A MEDITERRANEAN DIET, WORK, MAKE FRIENDS, AND STAY INVOLVED WITH PEOPLE AND EXERCISE. LISTEN AND LEARN FROM OTHERS. Your bad habits can be changed, one at a time. After the first is changed, go to #2, and you will change your life.

GOALS: VISUALIZE IT. Get a new degree. Change your career, read the book you always wanted to. Learn something new like a language, game, or a new hobby. Get a new license to fly a plane, or drive a truck. Change your shape and lose some weight. Reach out of your comfort zone and JUST STOP BEING AFRAID.

YOUR NEGATIVE THOUGHTS ARE KEEPING YOU FROM REACHING YOUR GOALS. ELIMINATE THE WORDS TRY & HOPE, AS THEY STOP YOUR TOTAL COMMITMENT TO YOUR GOALS.

LIFE MOVES VERY FAST. IF YOU DON'T LOOK AROUND, YOU MIGHT MISS IT. REMEMBER THAT THE BEST IS YET TO COME. REPUTATION IS WHAT YOU THINK YOU ARE, CHARACTER IS WHAT YOU ARE.

CHUCK REINHART January 10, 2001

Tips for Creating a Memorable Marketing Hook

Posted by Stephen Ropfogel

Do you know what your marketing hook is? This article will give you food for thought.

In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al Lautenslager offer a dynamic marketing blueprint to help business owners attract more customers and maximize profits. In this edited excerpt, the authors explain how to make your marketing hooks stand out from the crowd.

As a business owner, your goal is to hook the prospects in your marketing pond (i.e., your target audience). But to hook customers, you must have interesting bait. This is where understanding your market's needs, wants, characteristics, habits and preferences becomes very important. You must do your research to get this information before you develop your hook.

A hook is not the whole offering: It's a tease, a sample and a mental appetizer. The hook should give your prospects just enough taste to leave them wanting more. Information is an ideal hook because the cost of developing this type of hook is relatively low or nonexistent. Let's look at some examples:

For a PR/marketing company: Call us today for a free list of fax numbers of editors to send your press release to.
For a chocolate candy company: Contact us today for a free recipe booklet using our candy bars to create outrageous desserts.
For a health products company: Email us today for your free height/weight/blood pressure and cholesterol chart.

When customers taking the hook, they're giving you permission to follow up and market more to them (the hooked prospect)--just like the fish that took the bait is giving you permission to do something further (throw back or pull it in). The fish might not agree 100 percent with this statement.

A memorable hook attracts attention to you, your message and your business. There are things that can make your hook more memorable:

Hooks can announce new information.
Hooks should be surprising. Catching a prospect off guard gets attention.
Hooks can be emotional or exclamatory.
Hooks can promise a benefit or a solution.

Hooks can come in the form of jingles, tag lines and memorable ad content. You probably can list five to 10 tag lines with no problem. It's sometimes remembered more than the product itself. Look what "Just Do It" did for Nike.

But Nike is a big business. Let's "guerrillaize" this concept and look at how some small businesses can hook prospective purchasers:

Dentist: Just relax. We know the drill.
Bakery: A fresh approach to your morning.
Plumber: We are your security plumber. No leaks anywhere.
Financial planner: Your peace of mind is a piece of our mind.
Caterer: We'll make you the guest, not the host, at your own party.
Body shop: We're the one for you when you run into old friends or strangers.
Appliance store: We cook it, we clean it, we chill it.
Car wash/detailer: Leave the details to us.
Orthodontist: We'll give you the straight talk.
Cleaning service: We do the dirty work.
Sub sandwich shop: Made with nice warm buns.

Hooks are just as important for online marketing. Some of the more popular hooks online include a coupon, contests, free downloads, free consultations and free ezine subscriptions. Once you get a prospect or, in this case, a browser to take one of those hooks, your probability of converting them to a paying client increases significantly.

Evan Geiselhart, president of Home Trust Mortgage in Schaumburg, Illinois, offers a chance to pay one month's mortgage payment for the visitors to his website in exchange for their email and permission to communicate with them on an ongoing basis. People are hooked by this offer and generally sign up.

Hooks can also be something you do differently in your business that's noticeable. That's what was in the mind of the first hotel that offered free newspapers at the doorstep of every room each morning. Now most do it. Think of the restaurant that offers free coffee with every dessert purchase. People remember that one. That's a hook.

A hook can be an offer of something of value to customers and prospects. Many times this takes the shape of information: special report, top-ten list, checklist, article, white paper, etc. Catching the attention of prospects increases the chance that the hook will do its job. Here are the titles of some examples of a special report that you can craft for your audience:

7 Mistakes People Make When Choosing a (insert your business here)_
Before You Purchase (insert your product or service here) You Should Read This Report
This Is What Our Competition Won't Tell You About (insert your industry or product or service here)

A marketing hook is a start. It holds your bait. It's a taste of more to come. "Leave them begging for more" was never truer than it is with a marketing hook. The best part is the cost. A marketing hook costs you nothing. Just put your mind to it, think out of the box and let your mind wander.

Article Source: Entrepreneur.com

Weekly Animal Did You Know?

Posted by Ian O'Dwyer on Feb 26, 2015

A weekly short DYK for Rotarian animal lovers.

Myth #231: “My dog does that because she was abused.” Fearful behavior often comes from lack of socialization.

Meeting notes Friday Feb. 28th

Posted by Keith Sorem on Feb 28, 2015

Readers for Reading Across America at Deleven Drive Elementary School.

Also, a great program from the Noise Within.

GSR

Eric Hamilton Lucky Seven mtg next Friday after the meeting

Yvette Davis attended PETS , President selects Training, had a great time

Learned a lot, met great people,

Rick Dinger reminded us about April Hoop Heroes, basketball game to benefit the Salvation Army food bank

Ray Rangwala come March 21st & 22nd to Estado 29 and meet the new children in the orphana

President Dave Smith reminded the District Conference @ Lowes Coronado May

Mrs. Smith announced a special luncheon featuring Father Gregory Boyle,

Meeting at Adventist Hospital Thursday, May 28, with Glendale Noon Rotary Club, jointly Donating $7,500 to Home Boy Industries

Harold Scoggins - leaving Glendale to be Fire Chief in Seattle starting April 1s

Nina Crowe Wedding Anniversary 21st

Rich Dinger, missed three meeting, was in San Diego, Santa Barbara, Panama,

Bought his office building.

Harold Scoggins recognized as Man of the year by the Glendale Latino Association

GCC was recognized as organization of the year, David Viar, GCC President announced

Maria Gandera have been in negotiations the last three Fridays. Looking for Career day speakers needed, please contact her.

Peggy Smith reminded the club about Reading Across America, Dr, Seuss' birthday on Monday. Contact Jim Thomas if you would like to read to the students.

A Noise Within. JulianRodriguez Elliott artistic Director

Currently rehearsing Julius Caesar, went to bed after midnight,

Trained as actors at the American Conservatory in San Francisco, taught by Bill Ball.

At that time the only real theatre was in New York if one wanted to perform the classics

In our twenties decided to perform Hamlet, invested the $3,000 which was all of their savings, through the Glendale Historical Society, arranged to use the. Masonic Temple,

There was a sense after that they had struck a strident chord.

They serve about 12,000 students annually.

Opened the Pasadena in 2010

The historic facade designed by the fellow who designed Radio City Music Hall and buildings at Cal Tech,

The interior is a build out,

Our work is consistent, we have grown consistently over the years.

The state of the art venue allows us to serve more students. Through generous funding we are able to provide many students the unique experience at a full scholarship, or perhaps discounted.

Weekly drawing $42 Yvette

Raffle $1.203. Alex Parajon raised for Polio Plus